How To Keep Your Conference Attendees Engaged & Excited
Conferences are a fantastic way to keep your business community active and networking. If you have ever been on the team that brings those conferences to life, you know how hard it can be to keep your attendees active and engaged. Some people view conferences as just one more thing they “have” to do. It’s your job to take it one step beyond that and make them enjoyable and beneficial for everyone involved.
So how do you keep your attendees excited and engaged? Here are a few tools at hand to help you with your next conference:
Mobile event apps, such as DoubleDutch, are new hot commodities in the world of conferences. It literally creates a social network that is just for you and your attendees. It gives you the capability to upload schedules, speaker bios, allows for people to create their own agendas, and allows for attendees to arrange to meet up with others for impromptu interviews. During the conference, attendees can easily connect with others and feel like they have their own personal mobile social network. That will lead to feeling like they are important and that it was meant just for them. The more people feel special, the more they are going to enjoy their time at your event.
Hashtagging has been around for quite a while. While many may snub the usage of hashtags, it can be a fantastic tool for you to utilize for your conference. Keep it short and sweet but do include the year of your conference in the tag, you will want to change it each year and track it separately. The great thing about hashtags is that you can use it to advertise your event, promote what is happening in real time, and continue the conversations after your event. Hashtags are not limited to any social media network. Facebook, Instagram, and Twitter all have hashtagging capabilities and make tracking it easy.
The best part of hashtagging on various social media networks is that people not attending get to see what all the fuss is about. You can reach new people to engage with who will plan on attending in the future.
The Power of The Picture
They say “pictures are worth a thousand words” and it’s not a lie. People love to view one another’s photos online, even complete strangers – which really is why Instagram being a huge success. And utilizing photo sharing sites is a great way to connect with your attendees and reach out to people who have not attended your event. Showing a good time can be incredibly beneficial when wanting to exude the idea that you are the event to attend
Mobile Marketing Made Easy
Don’t forget the importance of making your event web page mobile-friendly. While you may offer an event app, hashtags, and connections on various platforms, people still will visit your web page. Forty percent of all web searches are now on mobile devices, that is 40% of your attendees and potential attendees you could miss out on if your site is not mobile-friendly.
Remember, tools are about making your life easier. Once you have implemented the above tools, it should be smooth sailing for you to really engage with your attendees. It should also allow for you to feel like you can be just as excited as your guests and really connect with them on a higher level. Thus making your conference, and future conferences, even more successful.